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Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be. So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line. Key Off-Line Internet Marketing Strategies Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002: • TV, print and other advertising • Stationary and business cards • Catalogs, fliers, billboards, blimps, etc.• Direct mail (prominently on every document) • Telemarketing (make it part of the script) • News releases to targeted media. free slot casion game gambling online statistics internet gambling taxes williams slot machines for sale